What is SEO?

 

What is "SEO-promotion in everyday life?"

SEO (Search Engine Optimization) - a set of works aimed at improving the position of the site in the results of search engines to increase site traffic. It is worth noting that the spelling "SEO" (meaning "SEO website promotion") is incorrect, since it is a term "SEO" = "Search Engine Promotion" = "Search Engine Optimization" = "Site Promotion" = "SEO Optimization" = "Site Promotion". Best SEO Company in Pakistan wants to guide the people.

 

As we can see, many terms are used, and the essence behind them is one.

 


DEFINITION

General definition

SEO (abbreviation for Search Engine Optimization) is a set of measures to increase the visibility of a site in search engines for targeted search queries.

 

English abbreviation for the position of Chief Executive Officer (translated as "Chief Executive Officer").

 

Alternative, expanded definition

SEO (Search Engine Optimization) is a set of work on the development of a site, changing its environment, analyzing user behavior, aimed at improving existing positions for targeted queries (in Yandex, Google, Mail and other search engines), as well as getting good positions ( in the TOP-10) for new queries of interest.

 

The total number and popularity of promoted queries directly depends on the site traffic from the search and, consequently, its "promotion".

 

The set of requests for which promotion is carried out is called the semantic core of the site.

 

 

SEO optimization (search engine promotion) works include:

 

·         Analysis of algorithms for ranking search engines to identify key ranking factors, tracking innovations of search engines;

 

·         Analysis of current demand (statistics of search queries, visits to sites in the subject);

 

·         compiling a list of promoted queries (semantic core);

 

·         work to improve the site itself (internal optimization);

 

·         work to increase the citation of the site and the number of its references in the network (external optimization);

 

·         work on the analysis of user behavior on the site and on the SERP pages (improvement of behavioral factors);

 

·         Tracking results (positions on target queries, traffic) and making adjustments to the current work scheme.

 

 

TRACKING THE RESULTS OF PROMOTION WORK

Two key metrics are used to track the results of website promotion and optimization - site positions for targeted queries (visibility) and search traffic for commercial queries (CPC is additionally calculated - the cost of attracting 1 target visitor through the channel).

 

SITE POSITIONS IN SEARCH RESULTS

To determine the position of the site, you need to set: a search query, a search engine and a promotion region. Figure 1 shows the results of Yandex in the Moscow region for the key query [Website promotion and development].

 

What is SEO and how to measure the result?

 

Figure 1: the issuance of the Yandex search engine (1) in the Moscow region (2) for the key query [Promotion and production of sites] (3). The first place in the search results (4) is the optimized site pixelplus.ru (5).

 

TRAFFIC FOR TARGETED REQUESTS

Analytics systems, such as Yandex.Metrica and / or Google Analytics, are used to analyze traffic from the SERP. These systems allow you to evaluate targeted traffic, its size, specific search queries that are clicked on and other information useful for SEO. Figure 2 shows an example of the analysis of traffic entering the site for requests that contain the word "doubled *". The report was received using the Google Analytics analytics system.

 

Analysis of targeted traffic to the site

 

Figure 2: Analysis of search traffic (1) to the site for key phrases with the word "doubled *" (2) and its absolute value (3).

 

 

SEO AND CONTEXTUAL ADVERTISING

Sometimes natural search results on request (which sites have as a result of their search engine optimization) are confused with contextual advertising, as well as mixing in specialized Yandex services.

 

Fig. 3 shows an example of separating natural search results (SEO) and advertising results (contextual advertising) in the Yandex search engine; a specialized result, Yandex.Market, is highlighted separately.

 

Difference between Direct, SERP and Market

 

Figure 3: a branch on the page for contextual advertising (1), a blended Yandex service - Market (2) and natural search results (3). The position of the mixed service (2) may vary depending on user behavior on the SERP.

 

In this case, natural results (in general) are more attractive to users, since they do not represent paid advertising and, therefore, generate more trust and generate more targeted traffic to the site.

 

TIMING OF SEO RESULTS

 

In general, it takes from 3 weeks to 9-12 months to get a return after the launch of work on website promotion. The timing is determined by the level of competition on demand and the general level of competition in the promoted topic. Also, factors such as:

 

Site age (criterion of trust in the site from the search engine);

 

The number of sites that are actively promoting in this topic (criterion of "density" of the results of the issue);

 

Total traffic on the site (criterion for assessing the usefulness of the site for users);

 

The number and quality of resources that link to the promoted site (criterion of the authority of the resource);

 

The number of documents relevant to the request on the site (assessment of the compliance of the site topic with the search query);

 

Organization of workflow and reporting, due to automation tools, the time for mechanical operations in SEO is significantly reduced ( PromoPult / SeoPult , Pixel Tools and others ). For more on Best SEO Company in Pakistan.

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